urbAna is a celebrations store, dedicated to helping you elevate and savor the cherished occasions of your life.
We believe in elegant hosting and creating opportunities to slow down and truly connect with friends, family, and neighbors. We’re here to support you when you’re eager to indulge an added dash of formality and panache.
Proudly Phoenix Local
This city is our home and our heart. We share our local love with talented artists, designers, and creators who are both our neighbors and our friends. It's our home away from home, and it's a place we hope you and all our Phoenix friends will share with us.
Inspiration struck during a trip to Portland and a visit to Brian's grandmother, Hazel. We found a simple but powerful photo of Hazel in her 1950's heyday, hard at work staining some shutters. She was performing a tedious chore, but her energy was inspiring: in the image, she was impeccably dressed, amazingly dignified, and utterly captivating. At that moment, we realized that our future brand was exactly what we felt in our hearts:
the desire to recreate the elegance, dignity, and fascination of a bygone but not forgotten era.
And that's how urbAna was born
Further beloved inspiration from Hazel arrived only after she passed away. She kept a meticulously organized entertaining journal that detailed all the gatherings, events and parties she hosted throughout the '50s and '60's – from baby showers and football games to her husband's boss visiting for dinner, birthdays and holidays, and much more. Discovering this journal and pouring over every detail was the last little bit we needed to realize fully what urbAna was about.